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It’s today’s most in-demand shoe label, seen on A-listers like Rihanna, Kylie Jenner, and Pernille Teisbæk. With mood-boosting colors, the right amount of ease, and plenty of sparkle, the brand has become synonymous with statement shoes. Let’s have a closer look at the bright, glamorous and sexy world of Amina Muaddi.
The Jordanian-Romanian designer Amina Muaddi has taken the shoe world by storm since launching her own label in 2018. By exquisitely merging effortless glamour with impeccable craftsmanship in all her designs, it’s little wonder she’s the talk of the town.
The Dalida mule draws inspiration from the retro styles Amina Muaddi’s mother used to wear.
With the signature sculptural “Martini” heel and crystal-embellished buckle, the Begum sure makes a statement from all angles
Muaddi enrolled in the European Institute of Design in Milan, which led to her early career in fashion editorial and celebrity styling, perfecting looks in L’Uomo Vogue and GQ UK. She spent a year learning the craft of shoemaking from world-class artisans in the Italian region of Riviera del Brenta, and helped develop the shoe brand Oscar Tiye for over six years. Her love for footwear would however, eventually push her toward starting her own business.
I love to contrast and mix things up. With my shoes, you can wear them with a gown or with sweatpants and they look great regardless.
Muaddi’s are the ultimate definition of glamour, topped off with mood-boosting colors and plenty of sparkle
The way that women feel in Muaddi’s shoes is a big part of the brand’s appeal. Every shoe is carefully designed and crafted to make the wearer feel empowered and confident. As Muaddi says, all she wants to do is make women “feel good” - and how can you feel anything but great in a pair of glistening PVC Begum pumps worthy of Cinderella, or powerful slingbacks in ombre. All in all, there’s mood-boosting colors, glamour, the right amount of ease and plenty of sparkle to get women’s hearts racing.
All I wanted was, regardless of your shape or form, that the shoes would look good on you.
The Ursina pump and the Dalida mule – minimalist (on an Amina Muaddi scale)
How can you feel anything but great in a pair of glistening Begum sling-backs worthy of Cinderella
Much like her shoes are nothing we’ve seen before, her business is set up on her own terms rather than following the rules of the system. Instead of showcasing her collections six months in advance during fashion week, she keeps everything under wraps and only reveals new styles when they are available to shop. This way, her customers are always at the top of her mind and main priority.
I didn’t wish for women to see the product before they are able to buy it. In this time, everything moves so fast, we get bored of things and move on to the next with such speed and I don’t like that. I wanted my product to be timeless and desirable.
Let’s mule it up with Lupita PVC and velvet Dalida – both sensual and sophisticated
Along with her colorful, glamorous and sparkly shoes, Muaddi has expanded the rest of her collection with accessories to match your favorite fantasy footwear – from crystal hoop earrings to mini evening bags embellished with the brand’s signature crystal broach. Muaddi’s are conversation starters to say the least and their flair has made her a fixture on Instagram. Seen on A-Listers like Kim Kardashian, Bella Hadid and Rosie Huntington-Whiteley, it’s clear everyone has turned into an Amina Muaddi collector in the last few years.
Shine bright like a diamond in the Gilda sandal – she will for sure make every step count
Little says Begum than more is more
Team Muaddi never ceases to amaze. Her bold, bright pieces instill an infectious optimism and remain a clear fash pack favorite. Little says fantasy like a pair of PVC Begum pumps, or glistening Gilda heels in bright neon or sassy animal print. Lean into your favorite silhouette, tap into the right energy, and have yourself a Muaddi moment!