It’s the go-to label for women who prefer aesthetic minimalism over bold expressions. A brand that embraces luxurious staples transcending trends, and continues to build on the ultimate minimal and modern uniform. Let’s immerse ourselves in muted hues and fine materials, and dive into the world that is The Row.

All images © The Row, unless otherwise stated

What began as a pursuit of creating the perfect white T-shirt, soon spiralled into a full-blown collection. Today, the Row has become a luxurious, high-end label and is one of the world’s most sought-after brands. The brand emphasises fine fabrics, impeccable details and precise tailoring, creating a sense of relaxed and timeless elegance.

The Row began with a line of essential items and slowly build off FROM that starting notion

ASHLEY OLSEN, the row Co-founder

The Row was established in 2006. Named in reverence of London’s Savile Row, the fashion house emulates the bespoke standards of exquisite fabrics, impeccable details, and perfect fits. The Row translates these values to its womenswear and menswear collections. Focusing on exceptional textures and precise tailoring, the house combines a timeless perspective with subtle attitudes which form an irreverent classic signature. The Row’s collections explore the strength of simplistic shapes that speak to discretion and are based on uncompromising quality.

Half Moon Bag
Image courtesy of @valentinasinit

Constance Sandal

Everyday Shoulder Bag

Ginza Sandal

The Row has successfully established global appeal, and one can definitely argue their focus on effortless and elegant designs to provide a fail-safe choice for women. The Half Moon Bag is a classic forever-bag. It works as well during business hours as it does on a night out and about. The iconic Ginza Sandal draw its inspiration from the traditional ancient Japanese Zori shoes, a rounded sandal usually worn with a kimono. The Row’s design features a flatform sole and toe-separating straps, a closet essential to say the least. The Everyday Shoulder Bag is a timeless masterpiece – the perfect carryall. Like the name, it is designed to go anywhere, anytime. Last but not least, the Constance Sandals illustrate the brand’s sophisticated aesthetic, influenced by the architecture of Le Corbusier and Charlotte Perriand.

OUR DNA is creating timeless pieces using the best techniques and luxurious fabrics

ASHLEY OLSEN, the row co-founder 

Understated luxury and refined craftsmanship signed The Row

The Row is a brand that stands in its own completeness. Their designs are the kind you keep in your closet forever, mixing and matching effortlessly. As journalist Lauren Sherman puts it “Those who wear The Row are made to feel like they are part of a secret club”. Join the club, will you?